Sans Normal Asrat 7 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Niveau Grotesk' and 'Niveau Serif' by HVD Fonts (names referenced only for comparison).
Keywords: interface, editorial, signage, branding, product design, modern, clean, neutral, friendly, tech, clarity, versatility, modernity, legibility, simplicity, geometric, rounded, minimal, open apertures, even rhythm.
This sans serif shows a geometric, round-based construction with smooth curves and mostly uniform strokes. Counters are generous and open, and curves on letters like C, G, O, and S read as clean and continuous rather than calligraphic. Terminals are largely straight and crisp, with minimal modulation, producing an even texture in text. Proportions lean slightly wide in several rounds, while verticals stay steady and upright, creating a calm, consistent rhythm across uppercase, lowercase, and numerals.
It suits interface typography, dashboards, and product experiences where clean letterforms and steady rhythm support quick scanning. It also works well for straightforward branding, wayfinding, and editorial headlines or subheads that benefit from a modern, geometric voice.
The overall tone is contemporary and straightforward, with a friendly clarity that comes from its rounded geometry and open spacing. It feels practical and neutral rather than expressive, aligning well with modern UI and brand systems that want clarity without sharpness.
The design appears intended to deliver a versatile, contemporary sans with geometric warmth and reliable legibility. Its simplified lowercase and consistent stroke behavior suggest a focus on clarity and broad usability across digital and print contexts.
Lowercase forms appear simple and workmanlike, with single-storey a and g contributing to an approachable, geometric feel. Numerals are clear and legible with uncomplicated shapes, and the sample text maintains a stable color and predictable word shape at larger sizes.