Sans Normal Edkal 10 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: ui text, editorial, brand voice, packaging, signage, clean, modern, friendly, informal, airy, approachability, readability, contemporary tone, subtle motion, oblique, rounded, open apertures, soft terminals, humanist.
A slanted sans with smooth, rounded curves and understated, low-contrast strokes. The letterforms favor open apertures and generous counters, giving the shapes an easy, flowing rhythm. Terminals are mostly soft and subtly tapered rather than sharply cut, and many joins read as gently drawn rather than rigidly geometric. Overall spacing feels even and readable, with figures that sit comfortably alongside the text and maintain the same oblique, streamlined texture.
This font suits interface copy, product and brand communications, and general editorial text where a modern sans with a gentle slant can add warmth while staying legible. It also works well for headings, short captions, and signage that benefits from an energetic but not aggressive presence.
The tone is contemporary and approachable, with a light, conversational feel created by the consistent slant and rounded construction. It reads as friendly and practical rather than formal, lending a sense of motion without becoming expressive or decorative.
The design appears intended to deliver a straightforward sans reading experience while adding subtle personality through a consistent oblique angle and rounded, open forms. It aims for clarity and versatility, balancing modern cleanliness with a softer, more human cadence.
Curves dominate the design, keeping corners from feeling abrupt and helping the text hold together as a smooth, continuous line. The oblique stance is steady across capitals, lowercase, and numerals, which helps maintain a cohesive texture in mixed-case settings and in longer passages.