Sans Normal Utbid 6 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: ui emphasis, editorial, captions, branding, headlines, dynamic, modern, friendly, casual, clean, readability, motion, modernization, clarity, approachability, rounded, sheared, open apertures, smooth curves, lively rhythm.
The design is an italic, low-contrast sans with smooth, rounded construction and softly sheared geometry. Strokes are fairly even, with gentle optical corrections and rounded curves that keep forms open and legible. The overall rhythm is lively, with a noticeable forward lean and slightly varied character widths that create a natural, flowing texture in text.
It suits UI and app typography where an italic voice is needed for emphasis, as well as editorial pull quotes, captions, and short paragraphs that benefit from a brisk, modern texture. It also works well for brand messaging, packaging, and marketing headlines that want a friendly, forward-moving feel without becoming decorative.
This font reads as energetic and contemporary, with a friendly slant that adds motion and approachability. Its tone feels practical rather than formal, leaning toward an everyday, modern editorial voice.
The font appears intended to provide a clean sans-serif voice with added momentum from a consistent italic angle. Its rounded shaping and open counters suggest a focus on clear reading at text sizes while maintaining a personable, contemporary character.
Uppercase forms remain straightforward and geometric, while the lowercase shows more personality through curved joins and a more calligraphic flow. Numerals follow the same slanted, even-stroke approach, keeping a consistent tone alongside text.