Sans Normal Adnog 18 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Daikon' by Pepper Type; 'Core Sans N', 'Core Sans N SC', and 'Core Sans NR' by S-Core; and 'Gelder Sans' by The Northern Block (names referenced only for comparison).
Keywords: ui text, branding, marketing, headlines, captions, modern, clean, dynamic, approachable, neutral, emphasis, readability, versatility, modernity, oblique, humanist, open apertures, soft curves, rounded terminals.
This is an oblique sans with smooth, rounded curves and consistent, low-contrast strokes. Letterforms lean forward with a steady slant and maintain open, readable counters, especially in C, G, e, and s. Terminals are clean and generally softened rather than sharply cut, and the overall construction favors simple geometric curves with subtle humanist modulation. Figures are straightforward and evenly weighted, matching the text rhythm without calling attention to themselves.
It works well for interface copy and product typography where a clean oblique is needed for emphasis without sacrificing clarity. The style also suits contemporary branding, short headlines, and promotional text, and it remains legible for smaller supporting sizes like captions and labels.
The forward slant gives the face an energetic, contemporary feel while the restrained stroke treatment keeps it calm and practical. It reads as friendly and modern rather than technical or expressive, making it adaptable to a wide range of everyday design tones.
The design appears intended as a versatile, modern oblique sans that provides a sense of motion and emphasis while remaining neutral and highly readable. It balances rounded geometry with practical text shapes to perform reliably across both display and text contexts.
Spacing appears even and comfortable in running text, with a smooth horizontal flow typical of obliques. Uppercase forms stay crisp and stable, while lowercase forms provide the primary personality through open shapes and rounded joins.