Sans Normal Obnow 7 is a very bold, wide, low contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, signage, packaging, confident, friendly, punchy, modern, sturdy, impact, clarity, modernity, approachability, simplicity, blocky, rounded, compact, high-impact, heavyweight.
A heavy, geometric sans with broad proportions and smooth, rounded curves paired with flat terminals. Counters are relatively tight, giving the letters a compact, solid silhouette, while bowls and rounds (O, C, G, e) stay clean and even. Joins are sturdy and simplified, with minimal detailing; diagonals and arms are thick and direct, producing a strong, poster-like texture in lines of text. Numerals match the same robust, rounded construction for consistent color across mixed copy.
Best suited to headlines, bold branding statements, short UI labels, packaging, and signage where weight and presence are an advantage. It can work for brief blocks of copy, but its dense rhythm and tight counters are most effective when used large or with generous spacing.
The overall tone is assertive and straightforward, with a friendly softness from the rounded geometry. It reads as contemporary and approachable, projecting confidence without feeling sharp or technical.
The design appears intended to deliver maximum visual weight with a clean geometric structure, prioritizing bold readability and a contemporary, approachable character. Its simplified shapes and consistent stroke behavior aim for strong, stable typographic color in display settings.
In paragraphs, the dense strokes and tight counters create strong typographic color and reduced white space, which amplifies impact at larger sizes. The lowercase shows simple, single-storey forms where applicable (notably the compact, rounded e), reinforcing the clean geometric voice.