Sans Normal Obkun 13 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Graphie' and 'Siro' by Dharma Type, 'FF Infra' by FontFont, 'Matt' by Fontfabric, 'Galvani' by Hoftype, 'Fact' by ParaType, and 'Robusta' by Tilde (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, modern, friendly, impactful, straightforward, high impact, clarity, modern branding, display strength, blocky, geometric, sturdy, compact counters, rounded terminals.
A heavy, geometric sans with broad proportions and dense, compact counters. Curves are built from near-circular bowls with smoothly rounded joins, while straight strokes feel squared-off and steady. The lowercase shows a single-storey a and g, a short-shouldered r, and a tall, simple t, creating a clean, utilitarian rhythm. Numerals are similarly robust, with open, legible forms and a clear, workmanlike construction.
Well-suited to headlines, posters, and display typography where a solid, high-impact presence is needed. The sturdy letterforms also fit branding, packaging, and signage applications that benefit from simple shapes and quick recognition.
The overall tone is assertive and contemporary, with a friendly bluntness that reads as direct and no-nonsense rather than refined. Its rounded geometry keeps it approachable, while the mass and width push it toward bold, attention-grabbing messaging.
The design appears intended as a contemporary display sans that maximizes visibility through broad proportions and simplified geometry. Its minimal detailing and rounded construction suggest a focus on bold, versatile communication across modern graphic contexts.
At text sizes the dark color is strong and uniform, and the tight interior spaces can close up in smaller settings, suggesting it performs best with generous size or tracking. The design keeps detailing minimal, relying on proportion and bold silhouette for character.