Sans Normal Riliz 1 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Giga Sans' by Locomotype and 'Loew', 'Loew Next', and 'Loew Next Arabic' by The Northern Block (names referenced only for comparison).
Keywords: ui text, branding, headlines, signage, packaging, clean, friendly, contemporary, approachable, neutral, legibility, versatility, modernity, approachability, clarity, rounded, open apertures, soft terminals, geometric, even rhythm.
A rounded, geometric sans with smooth curves, even stroke weight, and softly finished terminals. Counters are generously open and circular forms (O, o, 0, 8) read as clean, near-elliptical shapes. The lowercase shows a clear, modern construction with simple, single-storey forms where expected, compact shoulders, and minimal modulation, producing a steady texture in paragraphs. Figures are straightforward and sturdy, with broad proportions that stay legible at display sizes and hold together well in blocks of text.
This font works well for user interfaces, product branding, and editorial headings where a clean, contemporary voice is needed. Its open forms and even color support short to medium passages, while the broad, rounded shapes provide strong readability for wayfinding, labels, and packaging.
The overall tone is modern and calm, with a friendly softness that avoids feeling clinical. Its rounded geometry and open spacing give it an approachable, utilitarian character suited to contemporary brand and interface contexts.
The design appears intended as a versatile, general-purpose sans that balances geometric neatness with friendly rounding for comfortable reading. It aims to deliver dependable legibility and a modern, approachable tone across both display and text applications.
The design emphasizes clarity over personality cues like sharp corners or strong calligraphic influence, resulting in a controlled, consistent rhythm. Rounded joins and open apertures help prevent dark spots in dense settings, while the wide-set shapes create an airy, confident presence in headlines.