Sans Normal Hekur 4 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Artegra Soft' by Artegra, 'Binoma' by Eko Bimantara, 'Aftika Soft' by Graphite, 'Kometa' by Kiril Zlatkov Type Foundry, 'Inerta' by Mint Type, 'Carmen Sans' by StudioJASO, and 'Puck' by Type.p (names referenced only for comparison).
Keywords: ui text, app design, branding, signage, packaging, friendly, modern, clean, approachable, casual, approachability, clarity, neutrality, modernity, versatility, rounded, soft terminals, open apertures, uniform strokes, generous spacing.
A rounded sans with uniform, low-contrast strokes and softly blunted terminals throughout. Curves are smooth and broadly circular, while straight strokes keep a steady thickness and end in rounded corners, producing a gentle, polished texture. Uppercase forms are wide and open, with ample counters; lowercase letters maintain clear, simple construction with a single-storey “a” and “g,” and a compact, unobtrusive “t.” Numerals are straightforward and monoline, with rounded bends and an easily readable “0.”
Well-suited for interface copy, product UI, and wayfinding where a warm, clean sans is desired. It can also support brand systems, packaging, and general editorial or marketing layouts that benefit from a modern, approachable tone without decorative distraction.
The overall tone is friendly and contemporary, with a soft, inviting voice rather than a sharp or technical one. Rounded corners and open shapes give it an approachable, everyday feel that stays neutral enough for general-purpose use.
The font appears designed to deliver a modern, friendly sans-serif voice by combining simple, open letterforms with consistently rounded terminals. The emphasis is on legibility and an inviting texture, making it comfortable for continuous reading and versatile across digital and print contexts.
The design emphasizes clarity through open apertures (notably in “e,” “c,” and “s”) and consistent stroke rhythm, which helps maintain legibility at text sizes. The rounded treatment is pervasive, so the face reads as cohesive and deliberately softened rather than merely geometrically strict.