Sans Normal Piriv 2 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Artegra Sans', 'Artegra Soft', 'Dexa Round', and 'Habanera' by Artegra and 'Akwa' by HeadFirst (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, social ads, playful, friendly, punchy, sporty, retro, attention-grabbing, approachability, high impact, motion, rounded, soft, bubbly, slanted, compact counters.
A heavy, rounded sans with a consistent rightward slant and softly squared terminals. Letterforms are built from broad curves and thick strokes, with compact counters and generous corner rounding that keeps the texture smooth at display sizes. Proportions are roomy and horizontally expansive, while diagonals and joins (notably in K, V, W, and X) feel sturdy and simplified for a bold, unified rhythm. Numerals follow the same rounded, weighty construction, with clear silhouettes and minimal interior space.
Best suited to display contexts such as headlines, posters, packaging, and bold brand statements where its rounded forms and energetic slant can carry personality. It works well for playful consumer brands, sports or activity-themed graphics, and short promotional copy that benefits from strong visual impact.
The overall tone is upbeat and approachable, with a cartoonish, high-energy presence that reads as fun rather than formal. The slant adds motion and immediacy, giving it a sporty, poster-like attitude suited to attention-grabbing messaging.
Designed to deliver maximum presence with a friendly, rounded voice, combining a forward-leaning posture with simplified, robust shapes for quick recognition. The intent appears to be a characterful display sans that feels energetic and approachable while maintaining consistent, solid letter construction.
The bold weight and rounded detailing create a dense, even color across lines of text, making it most effective when given ample tracking and line spacing. Curved forms like C, S, and G emphasize softness, while the simplified geometry keeps shapes legible and consistent across the set.