Sans Normal Maniv 2 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'Otoiwo Grotesk' by Pepper Type and 'Balgin' by Studio Sun (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, logos, playful, retro, chunky, friendly, punchy, attention grabbing, playfulness, retro display, friendly branding, graphic impact, rounded, bulbous, soft corners, blunt terminals, compact counters.
A heavy, rounded sans with generously inflated strokes and compact internal counters. Forms lean on circular bowls and smooth curves, with blunt, squared-off terminals and occasional angled cuts that add snap to diagonals. Uppercase shapes read broad and stable, while lowercase maintains a straightforward, single-storey construction where applicable, keeping rhythm consistent and highly graphic. Figures are thick and sturdy, with simplified silhouettes designed to hold together at display sizes.
Best suited for display typography where impact is the priority: posters, big headlines, packaging, and branding systems that want a friendly, chunky presence. It also works well for logo wordmarks and short taglines, where the rounded heft and simplified forms can read as confident and approachable.
The overall tone is bold and upbeat, with a distinctly playful, slightly retro flavor. Its swollen curves and tight counters create a toy-like, approachable voice that feels energetic and attention-seeking without becoming chaotic. The large, soft shapes give it a friendly personality suited to expressive headlines.
Designed to deliver maximum visual weight with soft, rounded construction, aiming for high impact and a welcoming, playful character. The simplified geometry and compact counters suggest an intention to perform in bold, graphic settings rather than extended reading.
The density of the letterforms and reduced apertures can make fine details merge at smaller sizes, while the wide, rounded geometry provides strong sign-like legibility in short bursts. Several glyphs show deliberate, stylized cut-ins/angled joins (notably in diagonals and some curved letters), giving the design a characteristic graphic bite.