Sans Normal Maram 2 is a very bold, very wide, medium contrast, upright, tall x-height font visually similar to 'Arkit' by CAST, 'Muller Next' by Fontfabric, 'Arlen' by Groteskly Yours, 'Freik' and 'Geskal' by Maulana Creative, 'Huben' by Minor Praxis, and 'Otoiwo Grotesk' by Pepper Type (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, playful, chunky, friendly, retro, punchy, impact, approachability, display focus, retro flavor, branding punch, rounded, blunt, soft-cornered, compact counters, heavy terminals.
A heavy, rounded sans with broad, blocky proportions and softened corners throughout. Strokes are consistently thick with blunt terminals, and many joins and curves are subtly squashed into wide ovals, giving the glyphs a compact, cushioned feel. Counters are relatively small and often oval or teardrop-like, while horizontals and diagonals read sturdy and stable rather than sharp. The lowercase is built with a large body and short extenders, keeping word shapes dense and visually even.
Best suited to display settings where impact is the priority—headlines, posters, bold branding moments, packaging, and large-format signage. It can also work for short UI labels or callouts when a friendly, chunky voice is desired, but long passages benefit from ample spacing due to the tight counters and heavy texture.
The overall tone is bold and approachable, with a cheerful, slightly retro sensibility. Its inflated curves and stout construction feel confident and attention-grabbing without becoming aggressive, lending a fun, poster-like energy to headlines and short phrases.
Likely drawn to deliver maximum visual presence with a warm, rounded voice: a sturdy, geometric display sans that prioritizes legibility at large sizes and a distinctive, approachable silhouette. The consistent thickness and softened geometry suggest an intention to feel modern yet nostalgic, with strong emphasis on big, confident wordmarks.
The design leans on circular geometry for bowls and counters, paired with flattened curves that emphasize width and weight. In text, the dense rhythm and tight internal space create strong color on the page, so generous tracking and leading can help maintain clarity at larger blocks.