Sans Normal Itmok 11 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'Gltp Starion' by Glowtype, 'Gremlin' by Hazztype, 'JHC Mirko' by Jehoo Creative, 'Jasan' by Storm Type Foundry, 'Matrice' and 'Radiate Sans' by Studio Sun, and 'Nu Sans' by Typecalism Foundryline (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, punchy, playful, confident, retro, impact, approachability, display use, brand voice, rounded, soft corners, bulky, compact counters, high impact.
A heavy, rounded sans with broad proportions and softly squared curves that keep corners from feeling sharp. Strokes are thick and consistent, producing compact internal counters and a dense, poster-like color on the page. Uppercase forms are wide and stable, with simple geometric construction; the lowercase continues the same sturdy, rounded logic with a single-storey “a” and “g” and generous, blunt terminals. Numerals follow the same chunky, oval-driven shapes, reading clearly at display sizes with minimal detailing.
Best suited for headlines, logo wordmarks, posters, and bold brand statements where its dense weight and rounded geometry can deliver instant impact. It also works well for packaging, signage, and social graphics that need a friendly but forceful voice.
The overall tone is bold and approachable: friendly curves and inflated shapes give it a playful, retro-leaning presence without feeling whimsical. It comes across as confident and attention-grabbing, with a warm, informal voice suited to expressive headlines and branding.
This design appears intended to deliver maximum visibility with a warm, approachable character: a rounded, geometric display sans that prioritizes impact, simplicity, and a contemporary-retro feel in large sizes.
Because the counters are relatively tight and the strokes are extremely heavy, spacing and line breaks become visually prominent; it tends to look best with comfortable tracking and ample line spacing. The lowercase has a sturdy, almost “inflated” feel that keeps paragraphs looking energetic, though it remains most effective in short bursts rather than extended small-size reading.