Sans Superellipse Jiruk 1 is a very bold, narrow, low contrast, upright, tall x-height font.
Keywords: headlines, posters, logos, packaging, sports branding, industrial, techno, arcade, poster, space saving, high impact, tech feel, display emphasis, boxy, rounded corners, condensed, blocky, geometric.
A compact, heavy sans with a squared, rounded-rectangle construction and consistently softened corners. Strokes are monolinear and dense, with tight internal counters and short apertures that create a strong, continuous “black” texture in text. The geometry favors straight verticals and horizontals with minimal curvature; round letters resolve into superelliptical bowls (notably in O, Q, 0, and 8). Terminals are blunt and squared-off, and punctuation and numerals follow the same block-built logic for a uniform, rigid rhythm.
Best suited to display settings where impact and a compact footprint are priorities: headlines, posters, titles, packaging, and branding marks. It can also work well for sporty or tech-forward identities, signage, and UI moments like badges or labels where a strong, blocky voice is needed.
The overall tone feels assertive and mechanical, with a retro-digital, game-like flavor. Its compressed forms and squared curves convey a utilitarian, engineered attitude—bold, no-nonsense, and attention-grabbing rather than conversational.
The likely intention is a bold display sans built from rounded rectangles to deliver a futuristic/industrial feel while staying highly legible at large sizes. The narrow proportions and tight counters suggest it was designed to pack maximum visual weight into limited horizontal space for attention-grabbing typography.
The design relies on distinctive rectangular counters (e.g., inside A, D, O/0, 8, 9), which strengthens the techno identity but also increases the risk of counter fill-in at small sizes. Diagonals in letters like K, V, W, X, Y read as sharp wedges, reinforcing the angular, constructed character.