Sans Normal Kudah 12 is a bold, normal width, low contrast, italic, short x-height font visually similar to 'Futura BT' by Bitstream, 'Futura EF' by Elsner+Flake, 'Futura Now' by Monotype, 'Futura ND' by Neufville Digital, 'Futura PT' by ParaType, 'Futura SB' and 'Futura SH' by Scangraphic Digital Type Collection, and 'Futura TS' by TypeShop Collection (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, energetic, modern, confident, friendly, emphasis, momentum, impact, approachability, slanted, rounded, soft corners, compact, punchy.
A heavy, right-slanted sans with rounded, open curves and generally smooth terminals. The letterforms are compact and sturdy, with broad bowls and minimal stroke modulation that keeps color even across words. Counters are moderately open, and the overall construction favors simplified geometry—round forms read cleanly while diagonals and joins stay firm and uncluttered. The lowercase appears relatively compact in height against the capitals, reinforcing a tight, emphatic rhythm in running text.
Best suited for headlines, subheads, and short-to-medium bursts of text where impact and motion are desired. It works well for sports and fitness branding, event promotions, packaging, and energetic editorial callouts, particularly at larger sizes where the rounded forms and compact proportions read crisply.
The tone is energetic and forward-leaning, with a sporty, assertive voice that still feels approachable due to the rounded shaping. It conveys momentum and confidence, making messages feel active and contemporary rather than formal or restrained.
The design appears intended to combine the immediacy of a slanted display sans with friendly, rounded construction, producing strong emphasis without becoming sharp or aggressive. It aims for high-impact communication with a modern, active cadence.
The slant and weight create strong word shapes and noticeable emphasis, especially in mixed-case settings. Numerals match the same compact, robust build, helping headlines and short numeric callouts feel cohesive with the text.