Bubble Nowi 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Fraiche' by Adam Fathony (names referenced only for comparison).
Keywords: kids branding, packaging, posters, headlines, stickers, playful, friendly, bubbly, quirky, cartoony, friendliness, playfulness, soft impact, informal display, rounded, soft terminals, puffy, chunky, hand-drawn.
A heavy, rounded display face with inflated, blobby outlines and consistently soft corners. Strokes are thick and mostly uniform, with subtle organic wobble that gives the letters a hand-shaped feel rather than geometric precision. Counters are compact and teardrop-like in places, and several forms show gentle asymmetry and slightly uneven curves, creating a lively rhythm. The lowercase is simple and single-storey where applicable, with stout stems and short extenders that keep the overall texture dense and compact.
Best suited for short, attention-grabbing settings such as headlines, packaging callouts, kids-oriented branding, playful posters, and sticker or merch graphics. It works particularly well when you want a soft, friendly impact and can give it enough size and spacing for the counters to stay open.
The overall tone is upbeat and approachable, with a toy-like softness that reads as humorous and casual. Its irregular, puffy silhouettes add personality and warmth, making it feel more like lettering than a formal text face.
The design appears intended to deliver maximum friendliness and visual weight through inflated forms and soft terminals, prioritizing character and charm over strict typographic regularity. Its slightly irregular drawing helps it feel informal and approachable, like bubbly display lettering for fun-forward messaging.
At smaller sizes the tight counters and heavy mass can reduce internal clarity, while at headline sizes the charming wobble and rounded volume become a defining feature. The numerals match the same chunky, softened construction and feel cohesive alongside the letters.