Sans Normal Apmeb 2 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Kagins' by Rhtype (names referenced only for comparison).
Keywords: ui text, product design, editorial, signage, presentations, modern, friendly, clean, neutral, approachable, clarity, versatility, modernity, approachability, geometric, rounded, open, crisp, minimal.
A clean sans with broadly geometric construction and gently rounded curves. Strokes are even and straightforward, with smooth joins and minimal modulation, creating a consistent texture in running text. Counters tend to be open and circular/oval, and terminals are mostly clean and contemporary, giving forms a clear, unornamented finish. Overall proportions feel generous and airy, supporting legibility at display and text sizes.
Works well for interface typography, product and brand systems that need a neutral sans, and editorial settings where clarity and steadiness are priorities. The broad, open shapes also suit signage and presentation graphics where quick recognition and clean reproduction matter.
The tone is modern and neutral with a friendly, accessible feel. Its rounded geometry and even rhythm read as calm and unassertive, making it suitable for contemporary, everyday communication rather than overtly expressive branding.
Designed to deliver a contemporary, no-nonsense sans that feels approachable while staying visually restrained. The emphasis appears to be on geometric clarity and consistent rhythm, aiming for versatile use across branding and functional text.
The uppercase has a confident, simple presence while the lowercase keeps a soft, readable rhythm; rounded bowls and open apertures help the sample text stay clear at larger sizes. Numerals follow the same smooth, geometric logic, keeping the overall voice consistent across letters and figures.