Sans Normal Apmeh 5 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Surt' by Blaze Type, 'NeoGram' by The Northern Block, and 'TT Hoves Pro' by TypeType (names referenced only for comparison).
Keywords: ui text, product design, signage, editorial, presentations, clean, modern, neutral, friendly, technical, legibility, versatility, clarity, neutral branding, rounded, open counters, geometric, even color, crisp terminals.
This typeface presents a clean sans construction with rounded, geometric bowls and smooth curve transitions. Strokes maintain an even thickness throughout, producing a steady, uniform text color. Terminals are predominantly straight and crisp, with softly rounded joins that keep forms feeling approachable rather than rigid. Counters are open and circular-to-oval, and the overall spacing and proportions read as clear and well-balanced in both capitals and lowercase.
It performs well in interface copy, product and brand systems, and general-purpose editorial layouts where a clear, modern sans is needed. The even stroke weight and open counters also suit wayfinding and signage, and it holds up in large-format headings without calling attention to stylistic quirks.
The tone is contemporary and neutral, leaning friendly due to its rounded forms and open apertures. It feels straightforward and utilitarian without becoming cold, making it suitable for information-forward design where clarity matters.
The design intention appears to prioritize clarity and versatility through simple geometric construction, even stroke color, and restrained detailing. It aims to be a dependable default sans that stays readable across a range of sizes and content types while maintaining a contemporary, friendly finish.
In the sample text, the rhythm stays consistent across mixed-case strings, and numerals match the letterforms with similarly rounded geometry and stable stroke weight. The shapes favor legibility at display and UI sizes, with uncomplicated silhouettes and minimal visual noise.