Sans Superellipse Gumoj 5 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'ATF Poster Gothic' by ATF Collection and 'Bank Sans Caps EF' and 'Bank Sans EF' by Elsner+Flake (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, wayfinding, industrial, sporty, authoritative, retro, impact, clarity, sturdiness, geometric character, squarish, rounded corners, condensed feel, high impact, blocky.
A heavy, blocky sans with squarish outlines and generously rounded corners. Curves resolve into rounded-rectangle forms, giving bowls and counters a superellipse feel, while terminals are consistently blunt and squared-off. Proportions are compact with a slightly condensed impression, and the overall rhythm is sturdy and even, with minimal modulation and crisp interior apertures that stay open at display sizes. Numerals and caps share the same geometric, softened-rectangle construction, producing a cohesive, tightly engineered texture in lines of text.
Best suited for high-impact display work such as headlines, posters, athletic and industrial branding, packaging, and punchy signage. It also works well for short UI labels or wayfinding where a compact, sturdy shape is beneficial, but its dense texture suggests using it at larger sizes rather than for extended reading.
The tone is assertive and functional, blending an industrial, machinery-like sturdiness with a sporty headline energy. Rounded corners temper the weight, keeping it friendly enough for contemporary branding while still reading as tough and utilitarian. Overall it feels like a modernized, retro display sans suited to bold statements.
The likely intention is to deliver a robust geometric sans that reads quickly and confidently, using rounded-rectangle construction to create a distinctive silhouette without ornament. It aims to balance toughness and approachability, providing a strong voice for branding and display typography.
The design’s identity comes from the consistent rounded-rectangle geometry across both straight and curved strokes, which creates a distinctive “softened block” silhouette. In longer settings it forms a dark, compact color, making it most effective when given breathing room through tracking or generous line spacing.