Serif Normal Polas 7 is a bold, wide, very high contrast, upright, normal x-height font.
Keywords: headlines, editorial, magazine, book covers, posters, dramatic, formal, classic, confident, editorial impact, classic authority, premium display, dramatic contrast, formal branding, bracketed, sharp, sculpted, crisp, high-contrast.
A high-contrast serif with pronounced thick–thin modulation and crisp, bracketed serifs. The letterforms feel sculpted and display-oriented, with sturdy vertical stems, hairline joins, and prominent wedge-like terminals that add snap to the rhythm. Proportions lean broad, with generous caps and rounded forms (like O and Q) that read full and weighty, while smaller interior counters and narrow joins reinforce a refined, sharp silhouette. Numerals follow the same contrast-driven logic, with curving figures and thin connecting strokes that keep the set elegant despite the heavy overall color.
Best suited to headlines, magazine typography, and cover work where the high contrast and bold presence can shine. It can also support short-form editorial settings (deck lines, pull quotes, section titles) where a formal, classic voice is desired and ample size allows the delicate strokes to stay clear.
The overall tone is authoritative and editorial, combining classical bookish cues with a more theatrical, headline-ready punch. It communicates confidence and formality, with enough sharp contrast to feel premium and attention-grabbing rather than neutral.
The design appears intended to deliver a traditional serif voice with amplified contrast and strong vertical emphasis, producing a refined yet forceful texture for editorial and branding applications. It balances classical construction with display-level drama to stand out in large-format typography.
In text samples the strong contrast and tight joins create a dark, luxurious texture; at larger sizes the hairlines and bracketing details become a key part of the character. The lowercase shows traditional oldstyle influences in its curves and terminals, contributing to a slightly historic, literary flavor.