Sans Superellipse Hagam 18 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Meguro Sans' by GT&CANARY, 'Kaisar' by Hazztype, 'Nizzoli' by Los Andes, 'Sans Beam' by Stawix, 'Obvia Wide' by Typefolio, and 'Crepes' by cretype (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, ui display, friendly, modern, confident, approachable, punchy, impact, approachability, modernity, clarity, brand voice, rounded, soft corners, square-round, geometric, monolinear.
A heavy, rounded sans with a square-shouldered, superelliptical construction: curves resolve into softened corners rather than pure circles, and straight stems feel sturdy and evenly weighted. Counters are compact and the apertures tend to be relatively closed, giving the letters a dense, high-impact texture. Terminals are blunt and consistent, with minimal modulation and a clean, constructed rhythm across uppercase, lowercase, and numerals. The overall proportions read broad and stable, with wide bowls and rounded-rectangle forms in characters like O, C, D, and G.
Best suited to display roles where strong silhouettes and rounded geometry are assets: headlines, brand marks, packaging, and short marketing copy. It can also work for UI labels or product messaging when a friendly, chunky voice is desired, though the dense interior spaces suggest more comfort at larger sizes than in long-form small text.
The tone is contemporary and approachable, combining a friendly softness from the rounded geometry with a confident, assertive weight. It feels tech-forward and product-minded, but not cold—more playful and inviting than clinical. The compact counters and sturdy silhouettes give it a bold, poster-like presence even in straightforward text.
The design appears aimed at delivering a compact, highly legible display sans built from rounded-rectangular geometry—prioritizing consistency, friendliness, and impact. Its constructed forms and blunt terminals suggest an intention to feel modern and robust, balancing playful softness with clear, no-nonsense structure.
The lowercase shows simplified, geometric shapes (notably single-storey forms such as a and g), reinforcing a modern, utilitarian feel. Numerals follow the same rounded-rectangle logic, with clear, sturdy forms that prioritize visual solidity over delicacy.