Sans Normal Ohbov 7 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Midnight Sans' by Colophon Foundry, 'Miguer Sans' by Jolicia Type, 'Otoiwo Grotesk' by Pepper Type, and 'Neue Faktum' and 'Neue Rational Standard' by René Bieder (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, modern, friendly, direct, energetic, visual impact, clarity, modernity, brand presence, legibility, compact, geometric, clean, sturdy, open.
This typeface is a heavy sans with broad proportions and compact internal spacing. Strokes are consistently thick with minimal modulation, and curves are built from smooth, near-circular bowls that meet straight stems with clean, firm joins. Counters are generally open for the weight, while terminals favor squared, no-nonsense endings that keep the texture dense and punchy. The overall rhythm is even and stable, with simple, highly legible forms that hold up well at display sizes.
It performs best where strong presence is needed: headlines, posters, retail signage, and brand marks. The bold, even structure also suits UI labels, navigation, and short bursts of text where quick scanning and high contrast against the background are important.
The tone is assertive and contemporary, projecting clarity and confidence rather than delicacy. Its rounded geometry softens the voice enough to feel approachable, while the dense weight and wide stance keep it emphatic and attention-grabbing.
The design appears aimed at delivering a dependable, modern grotesque-like voice with a geometric lean—optimized for impact, clear silhouettes, and a consistent, sturdy texture across letters and numerals.
In text, the font produces a dark, uniform color with strong word shapes; tighter apertures and compact counters can make long passages feel heavy, but the straightforward construction maintains quick recognition. Numerals match the same sturdy, geometric logic, supporting headline and interface use where impact and consistency are priorities.