Sans Normal Atbum 3 is a regular weight, narrow, low contrast, upright, short x-height font.
Keywords: children’s, packaging, posters, headlines, branding, playful, handmade, friendly, casual, quirky, approachability, handmade charm, easy readability, casual tone, rounded, monoline, soft terminals, bouncy, informal.
This font is a rounded, monoline sans with gently uneven widths and a lightly hand-drawn feel. Strokes stay consistent in thickness with soft, blunt terminals and smooth, circular curves, while straight elements (like E, F, L, T) remain simple and unadorned. The capitals are clean and open with slightly irregular geometry, and the lowercase shows compact proportions with single-storey forms and minimal detailing. Overall spacing reads airy and readable, with a mild bounce in rhythm that comes from subtle inconsistencies rather than strong slant or contrast.
It works well for children’s materials, friendly branding, packaging, and poster-style headlines where an informal, handmade tone is desired. It can also suit short UI labels or social graphics when a softer, more personal voice is needed, especially at medium-to-large sizes where the rounded detailing stays clear.
The tone is friendly and casual, with a playful, approachable character that feels human rather than mechanical. Its rounded shapes and slight wobble suggest warmth and informality, lending a lighthearted voice to headlines and short passages.
The design appears intended to provide an easygoing, approachable sans that reads clearly while retaining a human, hand-rendered charm. Its simplified construction and consistent stroke weight prioritize warmth and legibility over strict geometric precision.
Distinctive round counters in letters like O, Q, and e, along with simplified joins and soft corners, keep the texture smooth at display sizes. Numerals follow the same rounded, hand-drawn logic, with simple silhouettes and gentle curvature that match the alphabet well.