Sans Normal Amdal 1 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'BR Firma' by Brink and 'Carbona' by Plau (names referenced only for comparison).
Keywords: branding, ui text, signage, editorial, presentations, modern, clean, friendly, neutral, corporate, versatility, legibility, modernity, clarity, neutrality, geometric, rounded, open, even, clear.
This typeface presents a clean sans-serif construction with rounded, geometric curves and uniform stroke weight. Counters are generous and open, with smooth joins and minimal modulation, giving the letters a steady, even rhythm. Uppercase forms read broad and stable with straightforward terminals, while lowercase shapes keep simple, functional structures and clear apertures. Overall spacing and proportions emphasize clarity and consistent texture in both all-caps and mixed-case settings.
It works well for brand systems that need a modern, unobtrusive sans-serif, as well as interface typography where clarity and consistency are priorities. The broad, open shapes also suit signage and wayfinding, and it can serve comfortably in editorial layouts and presentation materials where a clean, contemporary tone is desired.
The tone is modern and neutral with a friendly edge created by its rounded geometry and open counters. It feels straightforward and dependable rather than expressive, supporting an understated, contemporary voice. The overall impression is approachable and professional, suited to designs that need to communicate clearly without calling attention to the typography.
The design appears intended as a versatile geometric sans for everyday communication, prioritizing clarity, evenness, and a contemporary visual neutrality. Its open forms and smooth curves suggest it was drawn to perform reliably across a range of sizes and formats while maintaining a friendly, polished presence.
Numerals follow the same geometric logic as the letters, with rounded bowls and stable verticals that maintain an even typographic color. The sample text shows strong legibility at larger sizes and a smooth, uniform texture across lines, with curves and straight strokes balancing cleanly in continuous reading.