Sans Normal Likur 7 is a very bold, normal width, low contrast, italic, tall x-height font visually similar to 'Incised 901' by Bitstream, 'Cralter' by Edignwn Type, 'Antique Olive' by Linotype, and 'Garnison' by OzType. (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, confident, friendly, sporty, modern, punchy, impact, energy, approachability, clarity, modernity, rounded, geometric, smooth, compact, sturdy.
A heavy, slanted sans with rounded geometry and broad, even strokes. Curves are smooth and full, with softly eased corners rather than sharp terminals, giving letters a solid, cushioned feel. Counters are generally open and circular/oval (notably in O, D, P, a, o, p), while joins stay clean and simple, supporting a strong, uniform texture in text. The uppercase reads compact and powerful, and the lowercase maintains clear, straightforward forms with a single-storey a and g, round dots, and robust numerals built from the same circular logic.
Best suited to headlines and short statements where maximum impact is desired, such as posters, display typography, branding, and packaging. The energetic slant and rounded construction also fit sports-themed graphics and bold editorial callouts, while remaining legible for large-size UI banners or social media tiles.
The overall tone is bold and upbeat, combining modern simplicity with a casual, energetic slant. Its rounded forms keep it approachable, while the weight and forward lean add urgency and momentum that feels sporty and promotional.
The design appears intended to deliver a contemporary, high-energy display voice: sturdy, rounded shapes for friendliness and legibility, paired with a pronounced slant for motion and emphasis. It aims to read quickly and feel modern without relying on decorative details.
In paragraph settings the dark color creates a dense, high-impact rhythm; generous curves and open counters help prevent the texture from feeling clogged at larger sizes. The numerals match the letters in weight and roundness, producing a cohesive voice for mixed alphanumeric messaging.