Sans Normal Obgad 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Aspira' and 'Neutro' by Durotype, 'Devinyl' by Nootype, 'Akwe Pro' by ROHH, 'Infoma' by Stawix, 'TT Norms Pro' by TypeType, and 'Hartwell' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, punchy, modern, playful, confident, impact, approachability, clarity, modernity, display emphasis, rounded, heavy, soft, compact, clean.
A heavy, rounded sans with soft corners and generous curves, producing a dense, even texture in text. Strokes stay consistent in thickness, with broadly circular bowls (C, O, Q) and smoothly blended joins that avoid sharp terminals. Counters are relatively small for the weight, giving the face a compact, poster-like presence, while letters like a, e, and g show open, simplified apertures that keep the shapes recognizable at display sizes. The overall construction feels geometric-leaning but not rigid, balancing circular forms with straightforward verticals and horizontals.
Best suited to headlines, logotypes, and short-to-medium display copy where its heavy color and rounded shapes can do the work. It fits branding, packaging, and signage that needs high impact with a friendly character, and it can also serve as a bold UI or label face when sizes are large enough to preserve counter clarity.
The tone is upbeat and approachable, with a friendly softness that reads as contemporary and casual. Its strong mass and rounded finishing convey confidence and warmth, making it feel energetic rather than formal or corporate.
This design appears intended as an attention-grabbing display sans that remains approachable through rounded geometry and consistent stroke weight. It prioritizes bold presence and quick recognizability over fine detail, aiming for a contemporary, friendly voice in prominent typography.
In running lines, the boldness creates a strong rhythm and clear word shapes, especially in title case. Numerals are similarly weighty and rounded, matching the letterforms and reinforcing a cohesive, emphatic voice.