Slab Square Yidu 7 is a regular weight, very narrow, medium contrast, upright, tall x-height font.
Keywords: posters, headlines, branding, packaging, book covers, art deco, vintage, theatrical, editorial, display, space-saving impact, vintage styling, headline strength, poster readability, condensed, vertical, bracketed slabs, high-waisted, crisp.
A tightly condensed serif with an emphatically vertical stance and tall proportions. Stems are strong and steady, with narrow counters and compact sidebearings that create a dense, columnar rhythm. Serifs read as slab-like with subtle bracketing and mostly flat terminals, while joins and curves are neatly controlled for a clean, poster-ready silhouette. The lowercase carries a high x-height for the width, and the overall texture stays even and assertive in continuous text.
Best used for display typography: posters, headlines, cover lines, packaging, and branding where you need impact in limited width. It also performs well in short editorial headings and pull quotes, especially when a vintage or Art Deco flavor is desired.
The design evokes a classic, early-20th-century display sensibility—confident, stylish, and slightly dramatic. Its narrow, upright build and bold serif presence give it a theatrical and metropolitan tone, suited to vintage-inspired layouts without feeling overly ornate.
The font appears designed to deliver maximum presence in a narrow footprint, combining slab-like serifs and tall proportions to create a confident display voice. Its controlled contrast and crisp terminals suggest an intention to stay legible while emphasizing a distinctive, period-leaning style.
The numerals and capitals maintain the same narrow architecture, producing a consistent, vertically stacked color line. The face favors strong silhouettes and tight spacing, which helps it hold up in short lines and stacked settings where horizontal room is limited.