Sans Normal Askok 4 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, brand systems, signage, packaging, editorial, friendly, contemporary, clean, approachable, neutral, versatility, readability, approachability, modernity, clarity, rounded, soft terminals, open apertures, even rhythm, simple geometry.
A clean sans with gently rounded geometry and largely monolinear strokes. Curves are smooth and full, with open counters and generous apertures that keep forms readable. Terminals are mostly softly finished rather than sharply cut, and joins stay straightforward, giving the design an even, calm rhythm. Proportions feel balanced with moderate ascenders/descenders and clear differentiation between similar shapes in the alphabet and numerals.
This typeface suits interface copy and product UX where clarity and a calm texture are important. It also works well for branding and packaging that want a friendly, contemporary impression, and for short editorial settings such as decks, captions, and subheads where clean readability is prioritized.
The overall tone is friendly and modern without feeling trendy. Rounded details soften the texture, creating an approachable voice suited to everyday communication. It reads as neutral and confident, with a mild warmth that keeps it from looking overly technical.
The design appears intended as a versatile, general-purpose sans that balances geometric clarity with softened, approachable details. It aims to perform reliably across a range of sizes and contexts while maintaining a consistent, modern voice.
Uppercase shapes lean toward simple, geometric construction, while the lowercase introduces a slightly more human, informal feel through rounded shoulders and open bowls. Numerals appear straightforward and legible, matching the letterforms’ smooth, low-drama construction.