Sans Normal Atbiy 7 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Averta PE' and 'Averta Standard PE' by Intelligent Design and 'Interval Next' by Mostardesign (names referenced only for comparison).
Keywords: ui text, branding, editorial, signage, packaging, friendly, approachable, modern, clean, informal, readability, versatility, friendly tone, modern clarity, rounded, open apertures, soft corners, geometric, even color.
A clean sans with rounded, softly modulated geometry and an even, steady stroke presence. Curves are built from near-circular bowls and smooth arcs, while terminals tend to be gently rounded, producing a mild, human feel without becoming overtly quirky. Proportions lean simple and legible: counters are open, joins are calm, and the overall rhythm reads consistent across caps and lowercase. Figures follow the same rounded logic, keeping a uniform texture in running text.
Works well for interface labels, product and brand typography, and general editorial text where a clean sans is needed with a warmer edge. The open counters and steady spacing also suit short-to-medium passages, wayfinding, and marketing materials that benefit from an approachable tone.
The tone is friendly and straightforward, with a contemporary simplicity that feels welcoming rather than clinical. Its rounded details and open forms give it an easy, everyday voice suited to casual communication and general-purpose design.
The design appears intended as a versatile, modern sans that prioritizes clarity and consistency while adding softness through rounded terminals and smooth, geometric curves. It aims to deliver an easy-reading texture with a friendly voice for broad, everyday use.
The cap set balances geometric construction with slight softening at key terminals, and the lowercase maintains clear differentiation between similar shapes, helping readability at text sizes. Numerals appear sturdy and uncomplicated, matching the letterforms’ smooth, rounded character.