Sans Normal Osleb 3 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Epoca Pro' by Hoftype, 'MVB Solitaire Pro' by MVB, 'Modet' by Plau, and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, sporty, punchy, impact, clarity, modernity, approachability, brand voice, geometric, rounded, clean, blocky, compact.
A heavy, geometric sans with broad proportions and smooth, rounded curves balanced by crisp, squared terminals. Strokes are consistently thick with restrained contrast, producing solid counters and a strong, even color in text. The uppercase forms feel wide and confirmatory, while the lowercase keeps simple, single-storey constructions (notably the a and g) with sturdy stems and compact apertures. Figures are large and blunt, with clear, open shapes designed to hold up at display sizes.
Best suited to headlines, logo wordmarks, packaging, and signage where heavy weight and wide proportions can create immediate impact. It can also work for short bursts of UI or editorial callouts, though its dense stroke weight suggests avoiding long passages of small text.
The overall tone is bold and straightforward, combining a friendly roundness with an assertive, high-impact presence. It reads as contemporary and energetic, suited to branding that wants to feel accessible but unmistakably strong.
This design appears intended as a modern, geometric workhorse for display typography—built to deliver strong presence, clear silhouettes, and dependable readability in bold applications without resorting to stylized quirks.
Letterforms lean toward circular construction in O/C/G and broad bowls in B/P/R, with a generally square rhythm and minimal decorative detail. The compact joins and large x-height impression help maintain legibility despite the dense weight, especially in short headlines.