Sans Normal Amduh 12 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Baseface' by Attractype, 'CF Asty' by Fonts.GR, 'Heavitas Neue' by Graphite, 'Acherus Feral' by Horizon Type, 'Brignell Sunday' by IB TYPE Inc., and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: ui text, branding, editorial, signage, presentations, modern, clean, neutral, friendly, corporate, versatility, legibility, clarity, neutrality, contemporary, geometric, rounded, monoline, open apertures, crisp.
A clean sans with predominantly geometric construction, using circular bowls and smooth, even curves paired with straight-sided stems. Stroke weight stays consistent across characters, with squared terminals and crisp joins that keep the texture steady in text. Counters are generous and apertures are open (notably in letters like C, S, and e), supporting clarity at typical reading sizes. Proportions feel balanced and contemporary, with straightforward capitals and simple lowercase forms that maintain an even rhythm across lines.
Its even color and open shapes make it a strong choice for UI copy, product pages, and general digital typography. The clear, geometric letterforms also suit brand systems, headings, and wayfinding-style signage where legibility and consistency are priorities. In print, it works well for editorial layouts and presentations that need a contemporary, unobtrusive sans.
The overall tone is modern and neutral, leaning slightly friendly due to its rounded curves and open forms. It reads as practical and dependable rather than expressive, making it feel at home in contemporary brand and interface environments.
The design appears intended as a versatile, general-purpose sans: geometric enough to feel contemporary, but restrained and readable for long-form use. It prioritizes clarity, consistency, and a neutral voice that can adapt across brand, interface, and informational contexts.
Numerals are clear and uncomplicated, with a straightforward 0 and smoothly drawn curves in 3, 6, 8, and 9. Uppercase forms are clean and restrained, while the lowercase maintains a consistent, workmanlike texture suited to continuous reading.