Sans Normal Bomag 7 is a regular weight, wide, low contrast, upright, normal x-height font.
Keywords: ui text, headlines, signage, branding, posters, modern, neutral, clear, friendly, practical, readability, versatility, clarity, simplicity, utility, clean, crisp, open counters, rounded forms.
The design is a clean sans serif with smooth, rounded curves and a consistent, low-contrast stroke. Proportions lean roomy and open, with broad rounds (notably in O/C/G) and ample internal counters that keep the texture light and legible. Terminals are largely blunt and crisp, and the overall geometry reads as calmly engineered rather than calligraphic, producing an even, steady rhythm in text.
It suits brand systems that need a calm, contemporary voice, along with UI labels, dashboards, and product interfaces where clarity matters. The wide, open forms also work well for headings, signage, posters, and presentation typography, and it remains comfortable for short-to-medium body copy in digital layouts.
This typeface feels clear, modern, and straightforward, with a friendly neutrality rather than a stylized mood. The tone is confident and practical, aiming for everyday readability while still looking contemporary.
The font appears designed as a general-purpose sans serif that prioritizes clarity at a range of sizes. Its open shapes, restrained detailing, and steady stroke behavior suggest an intention to perform reliably in both interface-style settings and conventional text and display use.
Letterforms show a single-storey “a” and “g,” reinforcing a friendly, contemporary texture in text. Numerals are simple and highly legible with generous curves, supporting data-heavy or informational settings.