Sans Normal Atbas 3 is a regular weight, narrow, low contrast, upright, normal x-height font.
Keywords: ui text, body text, editorial, branding, packaging, friendly, casual, approachable, modern, playful, everyday readability, friendly neutrality, modern clarity, versatile text, rounded, soft terminals, humanist, open counters, airy.
This typeface is a clean sans with softly rounded curves and gently modulated, mostly monoline strokes. Letterforms favor open, circular bowls and rounded corners, with subtly softened terminals that keep the texture smooth in continuous reading. Proportions are compact and slightly condensed, while counters remain generous and legible; curved characters like C, S, and O read as round and even, and straight stems keep a steady vertical rhythm. Numerals match the lowercase in tone, with simple, rounded shapes that sit comfortably alongside text.
It suits UI and product copy where a neutral but friendly voice is needed, and it can hold up in editorial paragraphs thanks to its open shapes and consistent rhythm. The warm, rounded finish also works well for approachable branding, packaging, and signage that benefits from a modern, non-stern sans.
The overall tone feels friendly and informal without becoming goofy, giving text a welcoming, conversational character. Its rounded construction adds warmth and approachability, making it feel contemporary and easygoing rather than technical or severe.
The design appears intended as an everyday, readable sans that balances clean construction with softened, rounded details. It aims to provide a contemporary text voice that feels approachable and versatile across interfaces and general communication.
The spacing and rhythm in the sample text create an even gray value, with smooth joins and minimal sharp corners. The design leans on simple geometry while keeping a lightly human touch in curves and apertures, which helps readability at paragraph sizes.