Sans Superellipse Horog 1 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Eurostile Next' and 'Eurostile Next Paneuropean' by Linotype, 'Absalon' by Michael Nordstrom Kjaer, 'Moire' by Microsoft Corporation, 'Hype vol 2' by Positype, and 'Cobe' by Stawix (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sports, confident, industrial, sporty, friendly, punchy, impact, brand presence, modern utility, approachability, sturdiness, rounded, blocky, compact, geometric, soft-cornered.
A heavy, soft-cornered sans with squarish, superellipse-like bowls and a compact, blocky construction. Curves resolve into rounded-rectangle forms rather than perfect circles, giving letters like O, C, and G a sturdy, engineered feel. Strokes are broadly even and terminals are blunt with generous rounding, producing dark, stable word shapes. Counters are relatively tight and apertures are modest, while diagonals (V, W, X, Y) stay broad and structural. Numerals follow the same rounded-rect geometry, with large, solid silhouettes and minimal internal delicacy.
Best suited to headlines, posters, and bold interface moments where a strong silhouette and tight rhythm are an advantage. It also fits branding and packaging that want a modern, industrial-meets-friendly look, and it naturally complements sporty or tech-leaning visual systems.
The overall tone is assertive and contemporary, balancing toughness with approachability through softened corners. It reads as energetic and utilitarian, with a sporty, brand-forward character that feels designed for impact rather than subtlety.
The design appears intended to deliver maximum visual impact with a distinct rounded-rect geometry, creating memorable, durable letterforms that hold together in large-scale typography and brand marks.
In the sample text, the dense color and compact counters create strong headline presence and clear block rhythms, especially in all caps. The rounded-square geometry stays consistent across uppercase, lowercase, and numerals, helping the font feel cohesive and logo-ready.