Sans Superellipse Honas 3 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Geogrotesque Expanded Series' and 'Geogrotesque Sharp' by Emtype Foundry and 'Hype Vol 1', 'Hype vol 2', and 'Hype vol 3' by Positype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, display, bold, friendly, modern, confident, compact, impact, clarity, modernity, approachability, soft corners, blocky, chunky, geometric, high-impact.
A heavy, geometric sans with rounded-rectangle (superellipse) construction and softened corners throughout. Curves are broad and controlled, with minimal stroke modulation and a sturdy, even color on the page. Counters tend toward squarish/oval shapes, apertures are relatively tight, and joints are clean and matter-of-fact rather than calligraphic. The overall proportions feel broad and stable, with short-looking ascenders/descenders and a compact lowercase structure that keeps lines visually dense.
Best suited to large sizes where its bold mass and rounded geometry can carry identity and impact—headlines, posters, brand marks, packaging, and attention-grabbing UI labels. It can work for short paragraphs or slogans, but its dense color and tight openings are most comfortable when given generous size and spacing.
The font reads as assertive and contemporary, with a friendly, approachable warmth coming from its rounded geometry. Its dense silhouettes and closed shapes give it a tough, no-nonsense voice, while the softened corners keep it from feeling harsh or technical.
Designed to deliver maximum visual impact with a clean, geometric voice, using superelliptical curves to balance strength and approachability. The forms prioritize solidity and consistency, aiming for a modern display sans that feels both sturdy and friendly.
In running text, the strong weight and tight apertures create a pronounced, poster-like texture, especially in combinations with lots of rounded letters. The numerals follow the same rounded, blocky logic and maintain a consistent, solid presence alongside capitals.