Sans Normal Ogso 7 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Galvani' by Hoftype, 'Breno' by Monotype, 'Ambulatoria' by Pepper Type, and 'Sans Beam' by Stawix (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, friendly, modern, punchy, straightforward, impact, clarity, modern branding, display strength, everyday utility, geometric, rounded, blunt, compact, high impact.
A heavy, geometric sans with broad proportions and smooth, rounded bowls. Strokes are uniform and sturdy, with blunt terminals and clean joins that keep counters open despite the dense weight. Curves lean toward circular construction (notably in O/C/G and the numerals), while diagonals and junctions are simplified for a crisp, poster-ready silhouette. Lowercase forms are plain and functional, with a single-storey a and g, and a short, sturdy t that reinforces the compact rhythm.
Best suited to headlines, posters, and brand marks where high impact and quick recognition matter. It also performs well for signage and packaging that need bold, uncomplicated letterforms, and for short UI labels or callouts where sturdy shapes improve visibility.
The overall tone is bold and approachable, projecting clarity and confidence rather than elegance. Its rounded geometry and uncomplicated shapes give it a friendly, contemporary feel that reads as practical and no-nonsense.
The design appears intended as a workhorse display sans: strong, geometric, and highly legible at a glance, with simplified construction that maintains clarity under heavy weight and in large-scale applications.
At text sizes the strong color and tight interior spaces create a dark, even texture, while at larger sizes the broad curves and simplified details become a defining graphic feature. Numerals are similarly robust and consistent in width and weight, supporting strong callouts and data-heavy settings.