Sans Normal Jiliv 5 is a regular weight, very wide, medium contrast, upright, normal x-height font.
Keywords: headlines, branding, posters, packaging, signage, modern, clean, confident, friendly, editorial, display impact, clear readability, modern branding, geometric simplicity, geometric, open apertures, large counters, soft corners, even rhythm.
A wide, geometric sans with smooth, circular bowls and consistently rounded terminals. Strokes are largely even with modest contrast, and the overall construction favors clean horizontals and verticals with generous counters. The lowercase shows a single-storey a and g, compact joins, and straightforward, low-drama shapes that keep texture steady across lines. Numerals are broad and legible, matching the font’s open, spacious proportions and calm rhythm.
Best suited to display and headline work where its wide proportions and open counters can create a strong, modern silhouette. It can also support branding and packaging systems that need a clean, friendly sans with substantial presence, and performs well in short subheads or large UI/wayfinding text where clarity is prioritized.
The tone reads contemporary and approachable, with a confident, editorial presence rather than a technical or industrial feel. Its breadth and rounded geometry give it a friendly clarity that stays crisp and uncluttered in dense settings.
The design appears intended as a contemporary geometric sans optimized for impactful, readable display typography. Its broad proportions, simple single-storey forms, and rounded finishing aim to balance modern crispness with an approachable voice.
The letterforms emphasize openness—particularly in C/S and the bowls of B/P/R—helping maintain clarity at display sizes. Overall spacing and proportions create a stable, roomy line color that suits bold headlines without feeling aggressive.