Sans Normal Arruj 5 is a regular weight, wide, medium contrast, upright, normal x-height font visually similar to 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: ui text, product design, branding, headlines, editorial, modern, clean, neutral, friendly, tech, versatility, legibility, modernity, neutral branding, interface clarity, geometric, rounded, open apertures, monolinear, high legibility.
A contemporary sans with a geometric foundation and gently rounded curves. Strokes are largely even and steady, with smooth circular bowls and straightforward verticals and diagonals. Counters are open and generously proportioned, and the overall spacing feels comfortable, supporting clear word shapes. The lowercase shows simple, utilitarian constructions (single-storey a and g), while forms like the e and s keep a crisp, uncluttered profile. Numerals are similarly clean and readable, with rounded forms and minimal ornamentation.
Well-suited to UI copy, dashboards, and product experiences where clarity and neutrality are priorities. It also works effectively for brand systems, signage, and marketing materials that want a contemporary geometric voice. The steady rhythm and open shapes make it a reliable choice for both short headings and longer passages.
The tone is modern and matter-of-fact, with a friendly clarity rather than strict austerity. Its rounded geometry and open counters give it an approachable, product-oriented feel that fits contemporary interfaces and brand systems. Overall it reads as calm, efficient, and trustworthy.
The design appears intended to deliver a versatile, modern sans optimized for straightforward communication. Its geometry and restrained detailing suggest a focus on legibility, consistency, and broad applicability across digital and print contexts.
In text, the type maintains an even rhythm with consistent stroke weight and smooth joins, helping it stay composed at larger headline sizes while remaining legible in running copy. Circular letters (o, O, 8, 9) emphasize the geometric character, and terminals generally appear clean and direct, avoiding decorative detailing.