Sans Normal Olbab 2 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Innova' by Durotype, 'Neue Haas Unica' and 'Neue Haas Unica Paneuropean' by Linotype, 'SK Reykjavik' by Salih Kizilkaya, and 'Nurom' and 'Nurom Next' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, modern, confident, clean, friendly, utilitarian, impact, clarity, versatility, modernity, geometric, rounded, blocky, compact, high-impact.
A heavy, geometric sans with broad, even strokes and rounded curves balanced by flat terminals. Counters are relatively open for the weight, while joins and corners stay crisp, giving letters a sturdy, engineered feel. The lowercase shows a single-storey a and g with simple, compact forms, and the overall rhythm is steady and tightly built, favoring solid silhouettes over delicate detailing.
Best suited to headlines, display lines, and short text where strong presence and quick recognition matter. It can work for branding, wayfinding, packaging, and UI labels when a bold, clean voice is needed, but its density suggests using comfortable sizes and spacing for longer passages.
The tone is direct and contemporary, projecting clarity and confidence. Its rounded geometry keeps it approachable, while the dense weight reads as assertive and attention-grabbing, suitable for straightforward messaging.
The design appears intended as a versatile, high-impact sans that stays simple and readable while delivering a modern, geometric character. Its construction emphasizes consistent stroke mass and familiar letterforms to support clear communication in contemporary layouts.
Numerals are robust and highly legible, with clear differentiation and a uniform, sign-like presence. The shapes prioritize consistency and stability across the set, maintaining a strong color in text and a particularly bold footprint in headlines.