Sans Normal Bokeh 2 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Futura BT' by Bitstream, 'Futura Now' by Monotype, and 'Gravita' by TipoType (names referenced only for comparison).
Keywords: ui text, body copy, headlines, signage, brand systems, neutral, modern, clean, utilitarian, friendly, versatility, clarity, readability, neutrality, modernity, geometric, rounded, crisp, even, open.
A clean sans serif with largely geometric construction and smooth, round bowls. Strokes appear uniform and steady, with minimal modulation and crisp terminals. Proportions are balanced with a moderate x-height, open apertures, and generous counters that keep the texture airy in paragraph settings. Curves on C/G/O/Q are close to circular, while straight-sided forms like E/F/H/N stay firm and orthogonal; diagonals in A/K/V/W/Y are sharp and stable. Numerals are straightforward and legible, with a clear distinction between rounded and angular forms.
Well suited for user interfaces, product text, and general-purpose body copy where clarity and neutrality are priorities. Its clean geometry and stable uppercase also support headings, wayfinding/signage, and consistent brand systems that need a modern, straightforward voice.
The overall tone is contemporary and matter-of-fact, with a mild friendliness coming from the round forms and open counters. It reads as dependable and unobtrusive rather than expressive, making it feel at home in functional, modern interfaces and editorial layouts.
The design appears intended as a versatile, general-purpose sans: clear at text sizes, orderly in composition, and visually restrained. The emphasis on geometric curves and open interior space suggests a focus on contemporary readability across a wide range of everyday applications.
In running text, spacing looks even and rhythmically consistent, producing a smooth gray value. The lowercase remains simple and highly readable, while the uppercase feels structured and architectural, creating a clear hierarchy when mixed.