Sans Normal Ormut 3 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'Akzidenz-Grotesk Next' by Berthold, 'Example' by K-Type, 'MVB Embarcadero' by MVB, 'Interval Sans Pro' by Mostardesign, and 'Hoxton North' by The Northern Block (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, packaging, modern, confident, friendly, straightforward, sporty, impact, clarity, contemporary branding, versatility, geometric, clean, solid, crisp, compact.
A heavy, geometric sans with smooth, near-circular bowls and an even, low-contrast stroke structure. The proportions feel slightly compact with sturdy verticals and clean joins, producing a dense, stable texture in lines of text. Terminals are mostly squared off, and counters stay open and generous for the weight. The lowercase shows a single-storey ‘a’ and ‘g’, while the numerals are round and substantial with simple, unembellished forms.
Well-suited to display roles where strong impact is needed, such as headlines, brand marks, posters, and short statements. The solid geometry and open counters also make it useful for signage and packaging where quick recognition matters at a distance.
The overall tone is modern and confident with a friendly, approachable softness from the rounded geometry. It reads as straightforward and practical rather than delicate or expressive, giving headlines a strong, dependable voice.
The design appears intended to deliver a robust, contemporary sans for high-visibility typography, prioritizing clarity and consistency through geometric construction and simplified details.
In the sample text, the weight creates strong color and emphasis, with tight-looking internal spacing that helps words hold together as bold blocks. The shapes stay consistent across caps, lowercase, and figures, reinforcing a cohesive, utilitarian style.