Sans Normal Onmem 7 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Avantique' by Casloop Studio; 'Apercu', 'Apercu Arabic', and 'Apercu Thai' by Colophon Foundry; 'Infoma' by Stawix; and 'TT Commons Classic', 'TT Commons™️ Pro', and 'TT Hoves Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, clean, confident, modern, friendly, straightforward, impact, clarity, modernity, versatility, brand voice, geometric, rounded, monoline, large counters, tight apertures.
This is a heavy, monoline sans with predominantly geometric construction and rounded curves. Letterforms are built from broad circular bowls and straight, sturdy stems, producing a compact, high-impact silhouette. Counters are generally large and clean, while openings in letters like C, S, and e read as relatively tight, giving the face a dense, cohesive texture. Terminals are mostly blunt and squared-off, and joins are smooth with minimal modulation, keeping the overall rhythm even and highly uniform across the alphabet and numerals.
It works best in headlines and short statements where strong weight and clean geometry can carry the message. The even strokes and open counters help it hold up for logos, packaging, and wayfinding-style signage, especially at medium to large sizes. In longer text, its dense color may be better reserved for emphasis or subheads rather than extended reading.
The font projects a modern, practical tone with a friendly edge from its rounded geometry. It feels confident and direct, prioritizing clarity and impact over delicacy. The overall impression is contemporary and dependable, suited to straightforward messaging.
The design appears intended as a contemporary, high-impact sans that stays neutral enough for broad use while retaining a friendly, geometric character. It aims to deliver strong presence, consistent texture, and straightforward legibility for modern branding and display typography.
Lowercase forms appear simple and utilitarian, with a single-storey a and g that reinforce the geometric, no-nonsense voice. The numerals are sturdy and highly legible at display sizes, with clear differentiation and consistent stroke weight.