Sans Normal Osguh 10 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Galvani' by Hoftype; 'Telder HT Pro' by Huerta Tipográfica; 'Belle Sans' by Park Street Studio; 'Akwe Pro' by ROHH; 'Core Sans N', 'Core Sans N SC', and 'Core Sans NR' by S-Core; and 'Nuno' by Type.p (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, friendly, punchy, modern, bold, impact, clarity, approachability, modernity, utility, rounded, geometric, compact, sturdy, crisp.
A heavy, rounded sans with broad proportions and compact internal counters. Curves are smoothly drawn and close to geometric, while straight stems and terminals remain clean and unembellished. Joins and diagonals read sturdy and stable, and the overall rhythm is dense due to tight apertures and thick strokes. Numerals follow the same robust, rounded construction and hold their weight evenly alongside the letters.
Well suited for headlines, display typography, and short blocks of copy where strong impact and clarity are needed. It can support branding and packaging systems that want a modern, friendly bold sans, and it performs well for signage or calls-to-action where quick recognition matters.
The tone is confident and direct, with a friendly softness coming from its rounded geometry. Its mass and compact counters create an assertive, attention-grabbing voice that still feels approachable and contemporary.
The design appears intended as a robust display sans that balances geometric roundness with practical, compact forms. It prioritizes strong visual presence and straightforward readability over delicate detail, aiming for a versatile, contemporary tone in prominent text settings.
At text sizes the bold color can close up in smaller apertures, so it reads best with adequate size, tracking, or generous line spacing. The uppercase feels especially strong and poster-like, while the lowercase maintains a solid, workmanlike presence for short statements.