Sans Normal Pamuj 3 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold, 'Helvetica Now' by Monotype, 'Amsi Grotesk' by Stawix, 'NeoGram' and 'Nuber Next' by The Northern Block, and 'Kommon Grotesk' by TypeK (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, robust, playful, confident, casual, approachability, impact, simplicity, warmth, rounded, soft corners, stout, compact, chunky.
A heavy, rounded sans with compact proportions and softly squared curves. Strokes are consistently thick with minimal modulation, and corners are broadly eased rather than sharply cut, giving the letters a cushioned feel. Counters are relatively tight and openings in forms like C, S, and e are modest, emphasizing a dense, solid texture in lines of text. Uppercase shapes are wide and steady, while the lowercase keeps a simple, single-storey construction where applicable, maintaining a straightforward rhythm across words.
Best suited to headlines, posters, packaging, and brand marks that need a bold, friendly impact. It also works well for short UI labels or signage where quick recognition and a soft, approachable tone are desired, but it is most effective at larger sizes where its dense shapes can breathe.
The overall tone is friendly and approachable, with a sturdy, optimistic presence. Its rounded geometry and thick strokes create a warm, slightly playful voice that reads as informal and inviting rather than technical or delicate.
The design appears intended to deliver maximum emphasis with an amiable, rounded voice, prioritizing visual solidity and simplicity. Its consistent stroke weight and softened geometry suggest a focus on punchy display communication that still feels welcoming.
The face produces strong dark color and a pronounced visual footprint, especially in extended copy, where the compact counters and bold massing become part of its character. Numerals follow the same rounded, weighty logic, matching the letters closely for cohesive display typography.