Sans Superellipse Ognug 8 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'EF Franklin Gothic' by Elsner+Flake, 'Murs Gothic' by Kobuzan, 'Trade Gothic Next' and 'Trade Gothic Next Soft Rounded' by Linotype, 'Trade Gothic Display' by Monotype, 'Franklin Gothic SH' by Scangraphic Digital Type Collection, and 'Franklin Gothic' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, friendly, confident, playful, compact, retro, impact, approachability, clarity, display emphasis, rounded, soft corners, blocky, chunky, high impact.
A heavy, rounded sans with a distinctly blocky, superelliptical construction. Strokes are thick and even, terminals are broadly rounded, and counters are tight, producing a compact, ink-trap-free silhouette that reads as solid and sturdy. Curves tend toward rounded-rectangle geometry rather than true circles, and joins are smooth with minimal modulation. The lowercase keeps simple, utilitarian shapes with single-storey a and g, short descenders, and wide, stable shoulders, while numerals are equally stout with generous rounding and compact apertures.
Best suited for headlines and short-form messaging where impact and warmth matter: posters, packaging, brand marks, signage, and bold UI moments such as buttons or callouts. It can also serve as a supporting display face in editorial layouts when used with ample size and spacing.
The overall tone is approachable and upbeat, combining softness from the rounded corners with assertiveness from the dense weight. It suggests a friendly, slightly retro display voice—bold without feeling aggressive—and works well when a warm, punchy presence is needed.
The design appears intended to deliver maximum visual weight with a friendly, rounded construction—prioritizing punchy legibility and a contemporary-soft aesthetic over delicate detail. Its consistent stroke behavior and compact counters suggest it was drawn for bold display settings and clear, simplified letterforms.
In text, the dense spacing and small interior counters create a strong color and a poster-like rhythm. Distinctive details like the compact bowls, sturdy diagonals, and simplified forms help maintain clarity at larger sizes, while at smaller sizes the tight apertures can appear more closed.