Sans Normal Pulin 1 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'FF Mark' and 'FF Mark Paneuropean' by FontFont and 'Panton Rust' by Fontfabric (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, kids media, playful, friendly, chunky, bubbly, retro, approachability, impact, fun, softness, rounded, soft, bulky, compact, cartoonish.
A heavy, rounded sans with soft corners and broadly swollen strokes. Counters are generous and mostly oval, while terminals tend to finish with smooth, blunted ends that keep the texture cohesive. Proportions lean wide and compact, with sturdy verticals and simplified joins that read clearly at display sizes. The lowercase is single-storey where expected (notably a and g), reinforcing a casual, approachable construction.
Best suited to headlines, logos, packaging, and promotional copy where bold, approachable impact is needed. It performs well in short paragraphs at larger sizes (as in ads or posters), but its dense weight and rounded details are most effective when given ample size and spacing.
The overall tone is cheerful and informal, with a bouncy, toy-like warmth. Its chunky silhouettes and softened geometry evoke a friendly, retro-leaning display feel rather than a strict, utilitarian voice.
The design appears intended to deliver maximum visual impact with a friendly, rounded voice, prioritizing softness and approachability over sharp precision. It aims for a cohesive, bubbly texture that stays consistent across letters and numerals for confident display typography.
Round punctuation and dot forms (like the i/j tittle) appear as solid, circular blobs that match the weight and softness of the letterforms. The numerals follow the same inflated, rounded logic, producing a consistent, poster-ready rhythm across mixed text.