Sans Normal Ligew 11 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Myriad' by Adobe, 'EF Diamanti Condensed' by Elsner+Flake, 'Frutiger' by Linotype, 'Neue Reman Gt' by Propertype, and 'Core Sans N' by S-Core (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, promotions, sporty, assertive, contemporary, energetic, friendly, emphasis, motion, impact, modernity, oblique, compact, rounded, soft corners, high impact.
A heavy, oblique sans with broad, rounded curves and smoothly finished terminals. The shapes lean forward with a consistent slant and a tight, efficient rhythm that keeps counters fairly compact while preserving clear silhouettes. Round letters (O, Q, C, G) feel elliptical and sturdy, while diagonals (A, K, V, W, X, Y) are wide and stable. Numerals are similarly robust, with simple, high-contrast-free construction and a slightly condensed, punchy presence.
This font is best suited to short, bold statements such as headlines, posters, promotional graphics, and sports or event branding where a forward-leaning, high-impact voice is desirable. It can also work for packaging callouts and large-format signage, but is likely less comfortable for long body copy due to its dense weight and strong slant.
The overall tone is forceful and energetic, reading as fast and confident without feeling sharp or aggressive. Its rounded geometry adds approachability, giving it a sporty, modern flavor suited to attention-grabbing messaging.
The design appears intended to deliver maximum emphasis with a built-in sense of motion, pairing a sturdy sans structure with rounded, contemporary forms to stay legible while projecting speed and confidence.
The italics are built into the letterforms rather than appearing as a simple shear, so curves and joins remain smooth and intentional. Spacing appears geared toward display impact, with dense black shapes and consistent stroke weight that holds up well at larger sizes.