Slab Contrasted Ugra 10 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Rail' by Type Fleet and 'LFT Etica Sheriff' by TypeTogether (names referenced only for comparison).
Keywords: headlines, posters, signage, branding, packaging, assertive, industrial, traditional, collegiate, printy, impact, heritage, ruggedness, readability, bracketed serifs, blocky, compact, sturdy, high-ink.
A heavy slab-serif with thick, confident strokes and clear bracketed slabs that read as sturdy rather than delicate. The design shows moderate stroke modulation and a compact, tightly set rhythm, with broad, rounded bowls contrasted by firm, rectangular terminals. Counters are relatively small for the weight, and joins are robust, creating a dense, high-ink texture that holds up at display sizes. Numerals and capitals feel especially solid and sign-like, with consistent serif treatment and a steady vertical emphasis.
Best suited to headlines, posters, and branding where strong emphasis and a durable, printed feel are desirable. It can work for short passages or pull quotes when ample size and spacing are available, and it naturally fits packaging, labels, and signage that benefit from a sturdy slab-serif voice.
The tone is bold and no-nonsense, evoking classic printed matter and workwear signage. Its sturdy slabs and compact color give it a collegiate and industrial flavor, projecting reliability, tradition, and impact rather than refinement.
The design appears intended to deliver maximum impact with a traditional slab-serif structure—combining bold display presence with familiar, print-rooted letterforms for dependable, attention-grabbing typography.
The lowercase maintains a strong, blocky presence with short ascenders/descenders relative to the overall weight, reinforcing a compact paragraph color. Curves are generously rounded but resolved with squared-off details, keeping the overall impression grounded and mechanical.