Sans Normal Abraj 10 is a regular weight, wide, low contrast, italic, normal x-height font.
Keywords: branding, ui text, signage, headlines, posters, modern, friendly, clean, casual, approachable, versatility, clarity, modernity, approachability, energy, rounded, geometric, oblique, open forms, even rhythm.
A smooth, rounded sans with an oblique posture and a steady, even stroke. Curves are built from clean circular and elliptical forms, while terminals tend to finish with soft, angled cuts rather than blunt ends. Proportions read on the broader side with generous counters, and the overall spacing feels open and orderly, keeping word shapes clear at display and text sizes.
Well-suited to contemporary branding systems, interface typography, and product communication where a clean, friendly sans is needed. Its open shapes and steady spacing make it effective for signage and short-to-medium passages, while the slant helps add energy in headlines and promotional layouts.
The design feels modern and approachable, with a friendly neutrality created by its rounded construction and low-friction rhythm. The slanted stance adds motion and informality without becoming expressive or calligraphic, giving it a contemporary, easygoing tone.
Likely intended as a versatile, modern sans that blends geometric roundness with an oblique stance for added dynamism. The design focuses on clarity and consistency, aiming to remain neutral enough for system use while still feeling warm and contemporary.
Round letters like O/C/G and numerals like 0/8/9 emphasize smooth geometry and consistent curvature. Diagonal-heavy shapes (V/W/X/Y) stay crisp and stable, while the lowercase maintains a straightforward, utilitarian feel that prioritizes clarity over ornament.