Sans Normal Bilub 7 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'FF Sero' by FontFont, 'Moveo Sans' by Green Type, 'Accia Sans' by Mint Type, 'Belle Sans' by Park Street Studio, 'Akwe Pro' by ROHH, 'Andulka Sans' by Storm Type Foundry, 'Foundry Form Sans' by The Foundry, and 'Kylo Sans' and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, ui labels, modern, confident, friendly, clean, utilitarian, clarity, impact, modernity, versatility, geometric, rounded, monoline, open apertures, generous counters.
A heavy, geometric sans with largely monoline strokes and smooth, circular curvature. Letterforms are built from simple, confident shapes with broad proportions, generous internal counters, and open apertures that keep the texture from clogging at large sizes. Terminals are mostly straight and blunt, while curves stay clean and continuous; diagonals (A, V, W, X, Y) read crisp and stable. Lowercase shows a two-storey “a,” a single-storey “g,” and a compact, tidy “t,” with dots and punctuation rendered as simple, round elements.
Works well for headlines, logos, and brand systems that need a solid, modern sans with friendly geometry. The large counters and open shapes make it suitable for signage and interface labels, especially where clarity at a glance and strong presence are priorities. It can also serve for short paragraphs or pull quotes when a bold, contemporary voice is desired.
The overall tone is contemporary and straightforward, projecting confidence without feeling rigid. Its rounded geometry and ample counters add a friendly, approachable flavor, while the sturdy weight gives it a strong, no-nonsense presence suited to prominent messaging.
The design appears intended as a versatile, geometric workhorse: sturdy, highly legible, and visually contemporary. Its simplified construction and rounded proportions suggest a goal of delivering confident display impact while preserving clarity in mixed-case reading.
Numerals are clear and robust, with distinctive silhouettes (notably the rounded 8 and open, readable 6/9) that match the letterforms’ geometric logic. The font maintains consistent rhythm across mixed-case settings, producing a dense but even typographic color that favors display sizes and short-to-medium text blocks.