Sans Normal Biday 7 is a bold, normal width, low contrast, upright, tall x-height font visually similar to 'Fuse' and 'Gardenia' by W Type Foundry (names referenced only for comparison).
Keywords: ui labels, headlines, branding, signage, packaging, modern, confident, straightforward, friendly, utilitarian, legibility, clarity, modern utility, strong presence, geometric, clean, solid, high-clarity, compact.
A sturdy sans with crisp, mostly uniform strokes and broadly geometric construction. Round letters lean toward near-circular bowls with clean, open counters, while straight-sided forms keep a firm, vertical stance. Terminals are predominantly flat and blunt, giving the outlines a solid, no-nonsense finish. Proportions favor a generous x-height and compact ascenders/descenders, helping the lowercase stay prominent and even in texture. The figures are simple and readable, with rounded forms that match the letter shapes closely for a consistent overall color.
This font suits interface labels, navigation, and short-to-medium text where strong legibility and steady rhythm matter. It also works well for headlines, wayfinding, and branding applications that benefit from a clear, contemporary sans presence.
The tone is contemporary and pragmatic, projecting clarity and confidence rather than delicacy. Its weight and simplified shapes feel friendly and approachable while still reading as authoritative and efficient.
The design appears intended to provide a robust, highly legible sans for modern communication, balancing geometric simplicity with comfortable readability in continuous text.
Spacing and rhythm appear steady and even, producing a uniform, dense text block in the sample. Curves meet stems with minimal modulation, reinforcing a clean, engineered feel across both uppercase and lowercase.